Content Provenance

The verifiable record of a piece of digital content's origin, creation process and modification history, used to combat misinformation and verify authenticity.

A verified record of where digital content came from and how it was created. Like a certificate of authenticity for digital media; proving a photo is real and unaltered or that AI created it.

Content provenance is an emerging governance requirement as AI-generated content becomes widespread. Your governance framework should consider how your organisation tracks and verifies the origin of digital content it produces and consumes.