C2PA

Coalition for Content Provenance and Authenticity. A technical standard providing a system for certifying the source and history of digital content, including AI-generated media.

A technical standard for proving where digital content came from. Think of it as a digital birth certificate for images, videos and audio; telling you who made it and whether AI was involved.

C2PA is a technical standard that supports governance objectives around content authenticity. As AI-generated content regulations emerge, adopting provenance standards like C2PA may become a compliance requirement.