AI Ethics

The branch of ethics focused on the moral principles, values and societal implications of designing, developing, deploying and using artificial intelligence systems.

Think of this as the "right vs. wrong" rulebook for AI. Just like businesses follow codes of conduct, AI Ethics asks: Is this technology being used in a way that's fair and doesn't hurt people?

Organisations that embed ethical principles into their AI strategy build stronger stakeholder trust and reduce the risk of regulatory penalties. Without a clear ethical framework, AI initiatives can expose the business to reputational damage and legal action.