AI Alignment

The challenge and practice of ensuring that an AI system's goals, behaviours and values are consistent with human intentions, values and ethical principles.

Making sure AI actually does what we want it to do. It's like giving instructions to a very literal employee; you need to make sure they understand your real goal, not just the words you said.

From a strategy perspective, alignment ensures that AI systems deliver the outcomes your organisation actually wants. Misaligned AI can waste resources, damage relationships and create risks that undermine your broader business objectives.