Generative AI
AI systems capable of creating new content such as text, images, audio, video or code by learning patterns from training data.
In plain language
AI that creates new content; writing text, making images, composing music or generating code. Instead of just analysing existing things, it makes new things that did not exist before.
Why this matters
Generative AI raises significant governance questions around intellectual property, misinformation, quality assurance and responsible use. Your AI strategy must include specific policies for how generative AI tools are adopted, deployed, monitored and audited across the organisation.
Relevance
StrategyGenerative AI introduces novel governance risks around content authenticity, IP liability and organisational reputation that require deliberate policy and oversight.
Related terms
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