Content Provenance
A verifiable record of digital content's origin, creation process and modification history, used to authenticate authenticity and combat misinformation.
In plain language
A verified record showing where digital content came from and how it was made. Like a certificate of authenticity for digital media that proves a photo is genuine, unaltered, or that an AI created it.
Why this matters
As AI-generated content becomes ubiquitous, provenance tracking is essential for maintaining information integrity. Your governance framework should establish how your organisation will track, mark and verify the origin of digital content it produces and consumes.
Relevance
GovernanceContent provenance directly supports your ability to detect and manage AI-generated misinformation and maintain stakeholder trust in your communications.
Related terms
Putting content provenance into practice in your organisation?
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