C2PA
Coalition for Content Provenance and Authenticity. A technical standard providing a system for certifying the source and history of digital content, including whether it was created or modified using AI.
In plain language
A technical standard that acts like a digital birth certificate for images, videos and audio. It records who created the content and discloses whether AI was involved in creating or editing it.
Why this matters
C2PA supports governance objectives around content authenticity and transparency. As regulations around AI-generated content emerge in Australia and globally, adopting provenance standards may become a compliance requirement for organisations publishing media.
Relevance
GovernanceC2PA is a technical standard that enables compliance with emerging transparency requirements for AI-generated or AI-modified content.
Related terms
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