AI Ethics
The branch of ethics focused on the moral principles, values and societal implications of designing, developing, deploying and using artificial intelligence systems.
In plain language
The right and wrong rulebook for AI. Just as businesses follow codes of conduct, AI ethics asks: is this technology being used fairly and without hurting people?
Why this matters
Organisations that embed ethical principles into their AI strategy build stronger stakeholder trust and reduce the risk of regulatory penalties. Without a clear ethical framework, AI initiatives risk reputational damage and legal action.
Relevance
StrategyEthical principles form the foundation of responsible AI strategy and guide decision-making across all AI initiatives.
Related terms
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