← AI Glossary

AI Alignment

The challenge and practice of ensuring that an AI system's goals, behaviours and values are consistent with human intentions, values and ethical principles.

In plain language

Making sure AI actually does what we want it to do. It's like giving instructions to a very literal employee; you need to make sure they understand your real goal, not just the words you said.

Why this matters

From a strategy perspective, alignment ensures that AI systems deliver the outcomes your organisation actually wants. Misaligned AI can waste resources, damage relationships and create risks that undermine your broader business objectives.

Relevance

Strategy

Alignment is a strategic question because it decides whether AI delivers the outcomes the organisation actually wants. Misaligned systems quietly work against the business goals they were meant to serve.

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