Value Alignment

The process of designing AI systems so that their objectives and operational behaviour reflect and respect the values of the humans they serve and society at large.

Teaching AI to care about the same things humans care about; honesty, fairness, not causing harm. The challenge is that human values are complex and sometimes contradictory.

Your AI strategy should articulate the values your AI systems must uphold. Without explicit value alignment, AI initiatives may optimise for narrow technical metrics at the expense of customer wellbeing, fairness or organisational reputation.