Synthetic Data

Artificially generated data that preserves the statistical properties of real data without containing actual personal information, used to protect privacy while enabling AI development.

Fake but realistic data generated by computers. Instead of using real patient records to train a medical AI, you create artificial patient records that have the same patterns but aren't real people.

Synthetic data is a strategic tool for responsible AI development. It enables organisations to train and test AI systems without exposing real personal data, supporting both privacy compliance and innovation.