Generative AI

AI systems capable of creating new content such as text, images, audio, video or code by learning patterns from training data.

AI that creates new content; writing text, making images, composing music or generating code. Instead of just analysing existing things, it makes new things that didn't exist before.

Generative AI raises significant governance questions around intellectual property, misinformation, quality assurance and responsible use. Your AI strategy must include specific policies for how generative AI tools are adopted, used and monitored across the organisation.