Deepfake

Synthetic media, typically video or audio, created using AI techniques such as deep learning to convincingly depict real people saying or doing things they never actually did.

AI-generated fake video or audio that looks and sounds like a real person. Someone could make a video of a CEO saying something they never actually said. Increasingly realistic and concerning.

Deepfakes are a governance concern for brand protection, executive impersonation risk and misinformation. Your AI governance framework should include policies on deepfake detection and response, particularly for communications and identity verification.