From Chaos to Clarity: How AI Strategy Delivered 60% Faster Customer Onboarding

Sep 15, 2025By Shane Coetser

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There’s a lot of noise in the AI space. Vendors are promising game-changing results, tools are launching weekly, and leaders are under pressure to “do something” with AI.

But here’s the truth:
AI only drives outcomes when it’s deployed with purpose.

At Trusenta, we don’t just talk about AI strategy — we implement it. And we’ve seen the impact it can have when done right.

Here’s a real-world example of what’s possible with the right approach.

The Challenge: Fragmented Onboarding and Low Visibility

A national service provider came to us with a familiar problem:

  • Their customer onboarding process was slow, manual, and inconsistent
  • Different business units had started experimenting with AI independently
  • There was no central AI roadmap or strategy guiding decisions
  • Teams were duplicating efforts — often solving the same problem in isolation
  • Leadership had no visibility into where AI was being used, or whether it was delivering ROI

The result? Mounting frustration, rising costs, and no measurable outcomes from their AI investments.

Our Solution: Apply the AI Strategy Framework

We stepped in with our structured AI Strategy Consulting approach. Our process began with a comprehensive review:

  • Discovery workshops with teams across customer service, ops, and technology
  • Identification of all existing AI efforts (including “shadow AI”)
  • Mapping of pain points and inefficiencies in the onboarding journey
  • Assessment of data readiness and integration challenges

From there, we co-designed an AI roadmap focused on high-impact improvements.

Creative picture image collage banner of guy worker jump from financial charts determined company success

The Outcome: A 60% Reduction in Onboarding Time

By strategically applying AI to targeted steps in the onboarding process — such as document verification, ID validation, and initial customer communication — we helped the client:

  • Eliminate bottlenecks that previously required human intervention
  • Automate redundant workflows across multiple systems
  • Align teams under a single, measurable AI initiative
  • Deliver faster onboarding, with fewer errors and greater customer satisfaction

The result? A 60% decrease in onboarding time — and a newly aligned executive team with a clear vision for scaling AI responsibly.

Why Strategy Was the Difference

This wasn’t just a “tech win.” It was a business transformation, powered by a clear strategy.

Without that, the organisation would have continued investing in disconnected tools and redundant efforts — with little to show for it. Instead, with Trusenta’s guidance, they achieved:

  • Measurable business impact
  • Strong governance controls
  • Cross-functional buy-in
  • A repeatable model for future AI use cases

Looking to achieve real outcomes with AI?

Our AI Strategy Consulting engagement helps you move beyond pilots and toward performance — with structure, alignment, and measurable results.

Let’s build your roadmap to impact.