Deepfake
Synthetic media, typically video or audio, created using AI techniques such as deep learning to convincingly depict real people saying or doing things they never actually did.
In plain language
AI-generated fake video or audio that looks and sounds like a real person. Someone could make a video of a CEO saying something they never actually said. Increasingly realistic and concerning.
Why this matters
Deepfakes are a governance concern for brand protection, executive impersonation risk and misinformation. Your AI governance framework should include policies on deepfake detection and response, particularly for internal communications and identity verification in high-stakes transactions.
Relevance
GovernanceDeepfakes present a reputational and security risk that requires governance policies for detection, response and verification of authentic communications.
Related terms
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